Top 5 Beauty Retail Apps in France Q1 2023

In Q1 2023, the top 5 beauty retail apps in France showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their trends.

SEPHORA - Maquillage, Parfum experienced fluctuations in weekly downloads, peaking at approximately 27.6K in the week of January 9. The app saw a gradual decline towards the end of the quarter, reaching around 11.4K downloads in the last week of March. Active users also displayed a downward trend, from 116.3K at the start of the quarter to about 91.9K by the end.

Nocibé had a more stable performance in weekly downloads, with a slight peak at 10K in the week of January 30. The downloads fluctuated but generally remained between 5K and 8.7K throughout the quarter. Active users showed a slow decline from 22.1K in late December to 17K by the end of March.

Beauteprivee - Ventes privées saw a steady increase in weekly downloads, peaking at approximately 8.5K in the week of March 13. The app maintained a consistent number of active users, starting at around 88.7K and closing the quarter at about 83.2K.

Notino: profumi e cosmetici experienced significant fluctuations in weekly downloads, with a notable peak at 7.3K in the final week of March. Active users also varied, starting at 6.2K and reaching up to 15.5K by the end of the quarter.

Marionnaud – Beauté & Soins had relatively stable weekly downloads, ranging from 1.8K to 3K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed insights and analysis, visit Sensor Tower.